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New media: Pickpockets

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Great campaign for Brussels Airlines aimed to raise awareness about the pickpockets plague. The plastic hands were slipped into the backpacks or purses or luggage of people who were walking around on the airport or left luggage unattended or didn’t pay enough attention to what was happening around them.

Client: SN Brussels Airlines
Agency: LG&F
Account Team: Vicky Henderickx, Sofie Hendrikx, Annick Danckers
CD: Paul Wauters, Christophe Ghewy
Creation: Tim Driesen, Joeri Van Ben Broeck

via: coolz0r

1 Responses to “New media: Pickpockets”

  1. Anonymous Miso Pastier 

    I don’t think it’s a good campaign. It’s too expensive with small effect. Sorry
    Media coverage could be ok, but I also think it doesn’t work.


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