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Campaign: Adidas, Jenna Jameson and Leonardo

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Adidas Adicolor commercial with Jenna Jameson. Directed by New York's Tronic.

In Spring/Summer 2006 adidas Originals brings back an iconic footwear concept that celebrates the touchpoints of self expression, customization and unlimited personal involvement: adicolor.

In two main bursts the Sport Heritage division re-introduces a classic collection of customizable footwear and takes a step forward by adding apparel and accessories to the capsule collection.
The original adicolor concept was launched onto the sportswear market at the Ispo Fair in Munich in 1983. At this time adidas offered pure white footwear models with specially created quick drying and weatherproof pens. This innovative approach to training shoes allowed every consumer to interact and produce their very own pair of sneakers. For this reason the shoes from this collection have achieved cult status.

Check Adicolor site

via: Adicolor

1 Responses to “Campaign: Adidas, Jenna Jameson and Leonardo”

  1. Anonymous emmacore 

    Boze, to je ale kravina. IMHO zbytocne vyhodene peniaze.

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