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Guerilla & Viral: Mary Wooldbridge story


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An 85-year old British Lady by the name of Mary Wooldbridge, who takes her dachshund for a daily walk, buys a Mammut-Jacket to proctect herself from the wind and weather. This Jacket is obviously so good that the elderly lady believes that she can climb Mount Everest wearing it.

On her site, Mary has a few video clips of the preparations she's been doing. There's a 'Tips for Mary' corner and 'Plan and Training' section.

Created by Spillmann/Felser/Leo Burnett from Zurich, Switzerland.

via: openspace


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